Once you’ve gone ahead and set up a WordPress blog for your website, you’ve got to make sure that it’s SEO friendly. Even though WordPress offers some good SEO functions out of the box, there are still some things to do that can fine-tune your SEO for better results. In order for your WordPress blog to rank high in the search engine pages (SERPs), get to work doing the following things:
Plan Your Content with Good Keyword Research
Before you start creating content to fill your blog, you need to do some keyword research so you know exactly what your targeted users are looking for. This research will help you discover topics your users are interested in based on search engine data. You can use a tool like SEMRush to get some great keyword data as well as keyword position tracking, and competitive analysis. Once you find the right keywords to use, craft your content around them, being sure not to overdo it.
Once you have several blog pages up and running, you should send new readers to check out your older blog posts that are relevant by posting internal links. This is a great SEO tactic to use that will send some link juice to your older articles while keeping people on your blog. You should focus on striking a balance between not linking enough and overdoing it. Even though Google won’t have a problem crawling a page with lots of links, your readers may not appreciate how your page looks filled with links.
Make Your Content Shareable
With the vast number of people using social media platforms, it only makes sense to share your content on the social channels you use, to drive traffic to your blog. To make your content shareable, it has to be unique and interesting. Then you just need to add some social sharing buttons to your blog. In WordPress, you can add social buttons above and below your post content or make a floating share bar. One of the best social media plugins available today is the WordPress social media plugin that gives you an added bonus of seeing your share counts. Plus, this plugin is optimised for performance so it doesn’t weigh down your blog.
Use the Right Heading Tags
It’s extremely important for your SEO efforts to use the correct heading tags. A heading tag serves as a visual cue and makes it very obvious what your blog post is about. Many people who land on your blog will only skim the content, paying the most attention to the part of the text that is captured by the heading that interests them. Search engines like heading tags too as they actually search for them when crawling your blog.
You should take the time to learn how to use heading tags because they can influence your rankings by making your content easier and more enjoyable for visitors to read. These tags also give Google and the other search engines key-word rich context about your content.
Add Photos and Videos
When a WordPress blog post contains engaging photos or videos, Google and the other search engines will often rank that page higher in search results. And because photos and videos are more exciting than plain old text, people like blogs offering some media. Just be sure you don’t use photos you don’t have any rights to. You can find royalty free images easily online so put your searching skills to work. If you want to add videos to your blog posts, you can paste the url from the YouTube video you want to share into the WordPress editor.
There you have it, five easy ways to boost the SEO value of your blog! Never underestimate how important search engine optimisation is to your WordPress blog. Google and the other search engines will reward you with more traffic when your blog is optimised properly. Find this interesting? Head over to our SEO questions to ask yourself post and find out more.