Unless you’re an absolute professional SEO expert with loads of experience, the chances are that you need to take your SEO strategy up a notch. After all, Google is constantly making changes to its algorithm that determines what it requires in a website to deliver the best possible results to its users.
Here are five key SEO questions to ask yourself to make sure you’re optimising your website in the best way possible to please Google and your visitors.
Do I Know Who My Target Audience Is?
Many people with websites don’t really know what segment of the population to target and simply target everyone, which is a huge mistake to make. If you don’t know who is most likely to buy your products or services, Google will have a hard time determining what parts of your content to target and focus on when crawling your site.
Sure, keywords are important to SEO but even more important is knowing who your targeted audience is so you can use the right keywords to get their attention. This actually makes your targeted audience more important than your keywords. A target audience can be defined by any business by filling in the blanks on the following statement, so go ahead and try it: (INSERT YOUR BUSINESS NAME) offers content, products and/or services to help and inform (INSERT DEMOGRAPHICS) so they can (INSERT ACTION) better.
You have to know who buys the type of products or services you offer. Once you broadly identify these people, you can break your target audience down further by categorising your customers based on their location, budget, or needs.
Is My Website Loading Fast Enough?
Because Google wants to offer the best possible user
experience, it uses site speed as a factor when ranking websites. If your
website is loading slowly, you’re not offering visitors a pleasant experience
as most will leave your site quickly if the pages are slow to load. This pushes
your bounce rate up and your page views down.
To find out if your site is slow, use an online tool that analyses website speed. If you find that your pages don’t load quickly, get to work doing what it takes to increase load times which can be anything from resizing photos to getting rid of unnecessary redirects.
Is My Site Mobile-Friendly?
With so many internet users accessing the web from their mobile devices like smartphones and tablets, Google released its mobile-first indexing policy. What mobile first means is that the mobile version of your site will be the starting point for what Google includes in its index and the baseline for how it determines rankings.
Maybe you visited your site from your mobile recently and thought everything looked and felt OK. But you should dig a little deeper to make sure your site is truly mobile-friendly because you could have missed something like a hefty photo on a page that slows that page down. Google offers a page where you can test your site to see if the search giant considers it mobile-friendly. If you run the test and get usability errors, get to work fixing them and then run the test again. In many cases, fixing an error only takes a few minutes to do.
Are My Meta Descriptions Up to Snuff?
Your meta description is that brief summary a searcher reads when they see your result on a search engine result page or SERP. This is your big chance to entice that searcher to click through to your site. You should be using your most important keyword at the beginning of the meta description, along with a brief and concise summary of what’s on the page. A good meta description ends with a call to action like ‘get in touch with us today’ or ‘visit us now to learn more’.
Make sure your meta descriptions aren’t cut off by keeping them under 155 characters and create them using a personal tone. Check all your meta descriptions to make sure they’re unique, powerful, and relevant to the pages they’re representing.
Takeaway: By asking yourself these questions and answering them honesty, you can improve your overall SEO strategy.