It’s always a good idea to keep up with all the latest trends in SEO. After all, you’re working hard to make sure your products and/or services get seen by the right people so you can make sales and grow. To help with your SEO efforts, here are some important trends to know.
Voice Search is Here to Stay
Voice search is rising in popularity as more people are discovering just how easy and convenient it is to find what they’re looking for by simply speaking into their smartphones. In much the same way website owners shrugged off the mobile revolution by assuming their websites would load just fine on phones, many people are wrongly dismissing voice search as just another trend. Experts tell us that by next year, half of all searches done will be voice searches.
In order to rank higher for voice searches you should:
- Aim for featured snippets because Google Home and Google Assistant read out featured snippets when answering search queries
- Find tune your local SEO by making sure your business page is up-to-date, building online reviews, and using structured data markup
- improve your site speed
Mobile First Indexing
In mobile-first indexing, Google will use your page’s mobile version when indexing and ranking it. This doesn’t mean however that only the mobile version of your site will be indexed as the desktop version also is indexed. Google has been reminding people to make their websites mobile-friendly because it can help the on-site content perform better for users who are searching on mobile devices.
Even though Google specifically states that being mobile-indexed has no ranking advantage, mobile-friendly content is still very beneficial to site owners interesting in performing better in mobile search results. If you haven’t yet offered a mobile version of your site, get cracking as there’s no excuse for not going mobile-friendly!
How fast a site loads has been a major factor in ranking for a long time. The core of page speed lies in content loading times. Once someone arrives at your site, you need to make sure they stay there. On top of focusing your SEO efforts on giving people what they want to see, you need to be sure you can deliver content quickly.
A good content loading threshold is 2 to 3 seconds, according to Google. If someone has to wait longer than that, they’ll most likely believe that the link is broken and leave. Because Google ranks a site based on its overall page speed, a fast loading site can quickly rise in search results without needing to significantly alter your SEO strategy. You can check your page speed by using Google’s PageSpeed Tool by simply entering your url and hitting enter. Then choose between the mobile and desktop rendering results.
Videos are a popular way for people to get the information they’re looking for because they’re easy to understand and very convenient. When used correctly, videos can bring you a good source of website traffic. In order for a video to rank well on YouTube, it has to be optimised for keywords which are very carefully chosen.
On top of giving you a boost in site traffic, videos can also help establish your name and brand as an authority online. To optimise your videos, you need to:
- Choose the right place to host your videos which can be on your own site or a third-party site like YouTube.
- Create good titles and descriptions in the same manner you would for your web pages.
- Keep your videos short and to the point.
- Include video in your sitemaps (if hosting videos on your site). This helps Google index the pages containing the videos as well as the information about the videos.
- Spread the word about your videos by posting links on social media and emailing your video links to your subscribers.
In order to maintain a well-planned out SEO strategy, it’s important to keep up with the above trends. Incorporating these strategies into your SEO game plan will help you rank higher and give your targeted audience what they want. Finally, when in doubt, make sure you seek out the advise of an experienced SEO expert.